Institute of AI Product Management Logo - AI PM MasterclassINSTITUTE OF AI PRODUCT MANAGEMENT

AI Product Management Masterclass

Build, Lead, and Ship AI Products with Confidence even if you're not technical.

25+

Hands-on Modules

6

Core Sections

2

Real AI Product Built

1

Certificate of Completion

3

1-1 Coaching Sessions

Complete Curriculum

Technical Foundations

Master ML, Deep Learning, and GenAI from a product first lens.

Module 1: Classical Machine Learning for PMs
Master the fundamentals of machine learning that power modern AI products. Learn to distinguish between supervised and unsupervised learning approaches, understand industry standard models like Logistic Regression, Decision Trees, and XGBoost, and grasp the complete ML lifecycle from data preparation to deployment. Discover how to evaluate model performance using precision, recall, F1 scores, and AUC metrics while exploring real world applications in customer churn prediction, fraud detection, and personalization engines that drive business value.
Module 2: Deep Learning Foundations
Dive into the neural network architectures that revolutionized AI capabilities. Understand how Convolutional Neural Networks (CNNs) excel at computer vision tasks, how Recurrent Neural Networks (RNNs) and LSTMs process sequential data for applications like language understanding and time series prediction. Learn to identify when deep learning is the right solution and when to consider alternatives, balancing the power of these models against their data requirements, computational costs, and explainability constraints.
Module 3: GenAI & Transformer Architecture
Unlock the technology behind ChatGPT, Claude, and other cutting edge generative AI systems. Explore the transformer architecture's attention mechanism that enables unprecedented language understanding, master key concepts like tokenization, logits, temperature, top p, and top k sampling that control AI outputs. Learn practical techniques for prompt engineering, understand the trade offs between OpenAI's commercial APIs and open source alternatives, and discover when to use fine tuning, Retrieval Augmented Generation (RAG), or parameter efficient adapters for your specific use case.
Module 5: Prompts and Prompt Engineering
Become a master of prompt engineering the critical skill for building effective GenAI products. Learn to craft precise, effective prompts that consistently produce high quality outputs. Explore advanced techniques including prompt templates for standardization, prompt chaining for complex multi step workflows, and rigorous prompt evaluation methodologies. Discover industry best practices that separate amateur implementations from production ready AI products, ensuring your applications deliver reliable, valuable results to end users.
Module 6: AI Agents
Step into the future of AI with autonomous agents that can plan, reason, and execute complex tasks. Understand the architectural patterns that enable AI agents to break down problems, use tools, and make decisions. Learn hands on how to build AI agents using N8N, a powerful workflow automation platform that enables sophisticated agent architectures. Explore leading agent frameworks and discover multi agent collaboration patterns where specialized agents work together to solve sophisticated challenges. Learn to identify compelling use cases for agent based solutions and understand the product implications of deploying autonomous AI systems.
Module 7: Model Context Protocol
Master the Model Context Protocol (MCP) a crucial framework for building sophisticated AI applications. Learn how to leverage Claude MCP to implement powerful context management patterns that enable seamless integration between AI models and external data sources. Understand how context is efficiently managed and passed to language models, and explore best practices for optimizing context window usage to balance information retention with cost and performance. Discover how thoughtful context management directly impacts user experience, enabling more coherent conversations, better task completion, and more satisfying AI interactions in your products.
Module 8: Infrastructure & Cost Fundamentals
Gain essential knowledge of AI infrastructure economics and architecture that separates successful products from failed experiments. Understand the critical differences between inference and training costs, learn how GPUs power AI computations, and discover strategies to manage cold starts and leverage caching for optimal performance. Master serverless deployment patterns, navigate token based pricing models, and learn to balance latency requirements with cost constraints skills essential for building scalable, profitable AI products.

AI Product Management

Lead cross functional teams to build AI that works, ethically and effectively.

Module 1: What Makes AI PM Different?
Discover why managing AI products requires a fundamentally different mindset than traditional software. Learn to embrace probabilistic outputs instead of deterministic guarantees, navigate non linear iteration cycles where progress isn't always straightforward, and define "Minimum Viable Products" when AI models have fuzzy performance boundaries. Understand how AI features fundamentally differ from traditional features in planning, execution, and user experience essential knowledge for any PM leading AI initiatives.
Module 2: The AI Product Lifecycle
Master the complete journey from AI concept to production deployment. Learn to expertly frame business problems as prediction, classification, or generation tasks that AI can solve. Understand the critical path from data availability assessment through modeling to establishing sustainable feedback loops. Develop confidence in shipping version 1 despite inherent model uncertainty, and learn to define meaningful success metrics that separate product level KPIs from model level performance indicators a crucial distinction for driving business impact.
Module 3: Collaborating with ML/GenAI Teams
Build the collaboration skills that make or break AI product teams. Gain clarity on the distinct but complementary roles of Product Managers, Data Scientists, and ML Engineers. Learn to write comprehensive, AI ready Product Requirements Documents that technical teams can execute against. Master the art of managing prompt tension balancing model capability with user expectations and develop effective QA workflows for systems with probabilistic outputs. Transform uncertainty into opportunity by learning proven strategies for working productively with AI's inherent variability.
Module 4: AI Product Requirements
Learn to craft crystal clear, actionable requirements that set AI products up for success. Master the art of translating high level business objectives into precise technical specifications that engineers and data scientists can implement. Develop frameworks for managing evolving requirements as models improve and use cases expand. Learn sophisticated prioritization techniques tailored to AI features, balancing innovation with feasibility. Discover best practices for documenting and communicating AI product requirements that align stakeholders and accelerate development.
Module 5: AI Product Data and Model Requirements
Master the critical skills of defining data and model requirements for AI products. Learn to identify and source quality datasets from platforms like Kaggle, ensuring you have the right data foundation for your product vision. Develop expertise in evaluating and selecting appropriate models from Hugging Face's vast ecosystem, understanding trade-offs between performance, cost, and deployment complexity. Discover how to specify data quality requirements, define model performance thresholds, and establish clear acceptance criteria that bridge product requirements with technical implementation. Learn to communicate effectively with data scientists and ML engineers about data needs, model selection, and performance expectations.
Module 6: Responsible AI & Risk
Navigate the critical ethical and regulatory landscape of AI products with confidence. Understand how bias emerges in AI systems and learn practical strategies to identify and mitigate it. Master fairness principles and explainability techniques that build user trust. Stay ahead of evolving regulations including GDPR, CCPA, and AI specific policies from providers like OpenAI. Learn proven approaches to mitigate hallucinations and prevent abuse. Design ethical user experiences with appropriate disclaimers, confidence scoring, and user controls that balance AI capability with responsible deployment.
Module 7: AI Product Design
Master the unique challenges of designing intuitive experiences for AI powered products. Learn specialized user research techniques that uncover how people interact with AI systems and what they truly need. Develop skills in prototyping AI features that manage user expectations while showcasing capability. Discover frameworks for handling probabilistic outputs gracefully in user interfaces, transforming uncertainty from a liability into a feature. Create products that users trust and love by designing experiences that acknowledge AI's strengths and limitations honestly.
Module 8: AI Product Metrics
Develop expertise in the metrics that matter for AI product success. Master evaluation metrics that Product Managers must understand: precision and recall for classification, latency for user experience, and coverage for feature completeness. Learn LLM specific metrics including helpfulness scores, prompt sensitivity analysis, and token usage optimization. Build robust monitoring systems for production AI, including drift detection that catches degrading performance, feedback loop analysis, and data driven retraining triggers. Transform metrics into actionable insights that continuously improve your product.
Module 9: Vibe Coding with AI Tools
Unlock the power of AI-assisted development through vibe coding, a revolutionary approach that enables non-technical product managers to build functional prototypes. Learn to leverage tools like V0, Cursor, and Claude to rapidly translate product ideas into working code without deep programming knowledge. Master the art of describing what you want in natural language and iterating with AI to refine implementations. Discover how to prototype user interfaces, build basic functionality, and create interactive demos that bring your product vision to life. Understand the capabilities and limitations of AI-assisted coding, enabling you to move faster from concept to tangible prototype while maintaining effective collaboration with engineering teams.
Module 10: Marketing your AI Product
Master go-to-market strategies tailored for AI products. Learn to craft compelling positioning that communicates AI value without overwhelming users with technical complexity. For B2B use cases, discover how to build scalable email marketing campaigns using tools like Instantly to reach decision-makers, personalize outreach at scale, and drive qualified leads through AI-powered automation. For B2C applications, explore AI-native advertising strategies including dynamic creative optimization, predictive audience targeting, and automated campaign management that maximize ROI. Develop frameworks for building trust through transparent communication about AI capabilities and limitations. Learn to measure marketing effectiveness through AI-specific metrics including feature adoption rates, user engagement patterns, and conversion optimization strategies that drive sustainable growth.

Instructor Led Step By Step AI Product Development

Apply what you've learned to build a real, working AI product with direct instructor guidance.

Module 1: Scoping & Planning
Transform learning into action by defining your own AI product from scratch. Learn systematic approaches to identify solvable AI problems distinguishing between classification, generation, and hybrid challenges. Develop expertise in user workflow analysis to ensure your solution fits naturally into real world contexts. Master the art of assessing data needs before diving into development. Create a lean, effective AI Product Requirements Document that articulates the problem space, data strategy, model approach, and user experience setting a solid foundation for successful execution.
Module 2: Dataset & Model Strategy
Roll up your sleeves and build the data and modeling foundation for your AI product. Learn practical techniques for sourcing quality datasets from platforms like Kaggle, web scraping, or simulation when real data is scarce. Make informed decisions between classical ML approaches using scikit learn and cutting edge GenAI solutions via OpenAI API or open source models. Get hands on experience prototyping in industry standard environments including Jupyter notebooks, LangChain for GenAI workflows, and Hugging Face for model experimentation building confidence through practical application.
Module 3: UX, Prompts & Feedback
Bridge the gap between model and user by creating exceptional AI experiences. Master proven AI UX patterns including confidence indicators, retry mechanisms, and user override capabilities that maintain human agency. Develop advanced prompt design skills distinguishing between system prompts that guide behavior and user prompts that capture intent. Implement real time feedback loops with intuitive mechanisms like thumbs up/down and rating systems. Deploy your working prototype via user friendly platforms like Streamlit or professional grade solutions like Vercel.
Module 4: Monitoring & Iteration
Ensure your AI product delivers consistent value through robust monitoring and continuous improvement. Implement comprehensive observability covering latency metrics for performance, helpfulness scores for user satisfaction, and usage analytics for engagement patterns. Master model versioning strategies that enable safe experimentation. Learn to conduct rigorous prompt A/B testing that identifies what truly works. Develop expertise in drift detection catching subtle degradations before users notice and establish data driven retraining triggers that keep your model performing at its peak.

AI PM Capstone Project

Showcase your mastery by building and presenting your own AI product from 0 to 1.

Project Part 1: Project Ideation & Scoping
Launch your capstone by identifying a compelling AI problem that showcases your mastery. Apply systematic frameworks to define a solvable challenge with clear success criteria. Develop deep understanding of your target user through workflow analysis and pain point identification. Create a comprehensive initial data strategy that balances ambition with feasibility. Synthesize your learning into a professional AI Product Requirements Document that articulates problem definition, data approach, model strategy, and user experience vision demonstrating your ability to think like a product leader.
Project Part 2: Data & Model Prototyping
Bring your product vision to life through hands on data work and model development. Demonstrate resourcefulness in sourcing appropriate datasets from diverse sources including public repositories like Kaggle, custom web scraping, or synthetic data generation. Make strategic technology choices between classical ML frameworks like scikit learn and modern GenAI approaches via OpenAI API or open source alternatives. Build working prototypes in professional environments including Jupyter notebooks for experimentation, LangChain for GenAI orchestration, and Hugging Face for model deployment.
Project Part 3: UX & Feedback Loop Design
Craft a user experience that showcases AI at its best while managing its limitations gracefully. Implement sophisticated AI UX patterns including confidence indicators, intelligent retry mechanisms, and thoughtful user override options that maintain human agency. Design effective prompt architectures distinguishing between system prompts that shape AI behavior and user prompts that capture intent. Build real time feedback mechanisms including thumbs up/down ratings and detailed prompt evaluation that drive continuous improvement creating an experience users will love.
Project Part 4: Deployment & Monitoring
Transition from prototype to production ready product with professional deployment and monitoring. Launch your AI product using industry standard platforms like Streamlit for rapid deployment or Vercel for scalable web applications. Implement comprehensive observability tracking key metrics including latency, helpfulness, and user engagement. Establish initial model versioning strategies and conduct your first prompt A/B tests. Demonstrate understanding of production AI challenges by implementing basic drift detection and formulating intelligent retraining strategies.
Project Part 5: Iteration & Presentation
Perfect your product through iteration and prepare a compelling showcase of your work. Analyze user feedback and monitoring signals to drive meaningful product improvements. Create a comprehensive demo walkthrough that highlights your product's value proposition, technical sophistication, and thoughtful design decisions. Write a professional project reflection or mini case study that articulates challenges overcome, lessons learned, and impact achieved. Optionally record a polished 60 second product pitch that demonstrates your ability to communicate AI product value to diverse audiences.

Find Your Next AI Product Job and Build Your Next AI Startup

Leverage your new skills to advance your career in AI product management or launch your own venture.

Module 1: Navigating the AI PM Job Market
Position yourself for success in the competitive AI PM job market. Learn to craft resumes that showcase AI specific skills and experiences that hiring managers seek. Master interview strategies tailored to AI product roles, including how to discuss technical concepts, demonstrate product thinking, and showcase your unique value. Develop networking approaches that work in the AI ecosystem, from engaging with AI communities to building relationships with practitioners. Identify high growth companies actively hiring AI PMs and understand what they're looking for in candidates.
Module 2: Launching Your AI Startup
Turn your AI product vision into a thriving startup venture. Master the journey from initial ideation through Minimum Viable Product (MVP) development for AI powered startups. Learn proven strategies for securing early stage funding, from articulating your vision to investors to understanding what VCs look for in AI startups. Discover how to build a balanced founding team that combines product vision, technical expertise, and business acumen. Develop frameworks for scaling your AI venture sustainably while maintaining product quality and team culture.

1 on 1 AI Product Management Coaching

Accelerate your career transition with personalized guidance from an industry expert.

Session 1: Career Path & Skill Gap Analysis
Receive personalized guidance to accelerate your AI PM career trajectory. In this focused 30 minute session, work one on one with an experienced AI product leader to assess your current skill set objectively, identify critical gaps blocking your progress, and chart a clear, actionable path forward. Receive customized recommendations on learning priorities, experience building opportunities, and strategic career moves that align with your unique background and goals transforming generic advice into a personalized roadmap for success in AI product management.
Session 2: Resume & Interview Strategy
Transform your professional materials and interview approach with expert coaching. Spend 30 minutes working directly with a seasoned AI product leader to optimize your resume, ensuring it highlights AI relevant experiences and speaks the language hiring managers understand. Develop winning interview strategies covering both behavioral questions that reveal your product thinking and technical questions that test your AI knowledge. Learn to tell compelling stories about your work, articulate your value proposition clearly, and handle challenging questions with confidence.
Session 3: Networking & Job Search Tactics
Master the networking and job search strategies that land elite AI PM roles. In this focused 30 minute coaching session, learn to build an influential presence in the AI ecosystem through strategic networking. Discover how to leverage LinkedIn effectively going beyond basic connections to become a recognized voice in AI product management. Learn advanced job search techniques including how to access hidden opportunities, navigate recruiter relationships, and position yourself as an ideal candidate. Get personalized tactics tailored to your unique background and target companies.

Meet Your Instructor

Ata Tahiroglu - AI Product Management Expert at Salesforce and Columbia University Lecturer

Ata Tahiroglu

LinkedIn

Senior Director, Product Management @ Salesforce

Columbia University Lecturer

Ata is a seasoned Senior Director of Product Management at Salesforce leading the development of cutting edge AI agents at scale. Prior to Salesforce, he led AI/ML product initiatives at Apple, building innovative AI products used by millions. He also has extensive experience in hedge fund technology, where he built ML-based equity research products that revolutionized investment decision-making. He has lectured over 4k students in his teaching career, including courses at Columbia University. Based in the San Francisco Bay Area, he brings real world expertise from the world's leading technology companies and financial institutions to help you master the art and science of AI product management.

Upcoming Cohorts

November 22nd, 2025 - December 13th, 2025

Instructor: Ata Tahiroglu

Saturdays, 8:00 AM 2:00 PM PST

Timezone: America / Los Angeles

6 hour live online session

Including 2 X 30 min break

Limited spots available. View pricing options and secure your place today!

January 17th, 2026 - February 7th, 2026

Instructor: Ata Tahiroglu

Saturdays, 8:00 AM 2:00 PM PST

Timezone: America / Los Angeles

6 hour live online session

Including 2 X 30 min break

Limited spots available. View pricing options and secure your place today!

Why This Masterclass?

Product First Approach

Gain a unique product first understanding of ML, Deep Learning, and GenAI, focusing on practical application and strategic implications, not just technical theory.

Hands on Experience

Build two real AI products from scratch, including an instructor led project and your own Capstone Project, ensuring tangible, portfolio ready experience.

End to End Skills

Master the entire AI product lifecycle, from technical foundations and team leadership to deployment, monitoring, and even launching your own AI startup or finding your next AI PM job.

Find Your Next AI Product Role

Benefit from a dedicated session on crafting an AI PM resume, interviewing strategies, and networking to secure your ideal role in the AI industry.

Build Your Next AI Startup

Receive expert guidance on ideation, MVP development, securing early funding, and scaling your own venture, turning your innovative ideas into reality.

Technical Acumen for Non Technical PMs

Transform into a technically savvy product manager or founder by gaining a core conceptual understanding of AI technologies, enabling effective collaboration and strategic decision making.

Tools You Will Master

V0

A powerful no code AI development platform that enables you to build, test, and deploy custom AI applications without writing code. Ideal for rapid prototyping and validating AI product concepts.

N8N

An extensible workflow automation platform for integrating AI services. Create sophisticated AI pipelines, automate data processing, and connect multiple AI tools in a visual interface.

Cursor

An AI enhanced code editor that revolutionizes development workflow. Features intelligent code completion, automated refactoring, and context aware suggestions powered by advanced language models.

Claude MCP

A cutting edge language model optimized for multi context processing. Excel at complex reasoning, content generation, and sophisticated AI interactions with enhanced context understanding.

Huggingface

The go to platform for ML model deployment and sharing. Access a vast ecosystem of pre trained models, deploy custom solutions, and leverage state of the art AI research tools.

Openrouter

A smart API routing and management solution for AI services. Efficiently handle multiple AI model endpoints, balance loads, and optimize request routing for scalable AI applications.

Real World Templates Included

Access battle-tested templates and frameworks used by top AI product teams.

AI Product Requirements Document (PRD)

Complete PRD template specifically designed for AI products, including sections for model requirements, data strategy, success metrics, and ethical considerations.

Prompt Engineering Framework

Comprehensive prompt engineering toolkit with templates, best practices, evaluation rubrics, and optimization techniques for various AI use cases.

V0/Cursor Development Templates

Ready-to-use project templates and code snippets for rapid AI product prototyping with V0 and Cursor, including common UI patterns and integrations.

AI Models Catalog for Core Use Cases

Curated catalog of recommended AI models for common product use cases, with performance comparisons, cost analysis, and implementation guidance.

AI Product Metrics Dashboard

Pre-built metrics dashboard template for tracking AI product performance, including model accuracy, latency, user satisfaction, and business KPIs.

AI Ethics & Risk Assessment Framework

Structured framework for evaluating AI ethics, bias, fairness, and risk. Includes checklists, scoring rubrics, and mitigation strategies.

100% Money Back Guarantee - Risk Free AI Product Management Course

Risk-Free Enrollment

Money-Back Guarantee

We're confident in the transformative value of our AI Product Management Masterclass. If you're not completely satisfied after attending day 1 of the class, simply let us know and we'll provide a full refund – no questions asked. That's how certain we are that this program will equip you with the skills to confidently build and lead AI products. Contact us with any questions.